Blog
Practical writing on what actually works in ChatGPT, Gemini, and Perplexity search. No buzzwords, no generic advice. Built from real audit data.
AI search now influences a quarter of all queries. The websites cited by ChatGPT and Google's top 10 results overlap less than seven percent of the time.
Read more →Most teams think AI assistants pick from Google's top 10 results. The data says otherwise.
Read more →Some say llms.txt is the future of AI search. Others say it is dead on arrival. The honest answer depends on your goals.
Read more →An AI audit checks whether ChatGPT, Gemini, Perplexity, and Claude can find, understand, and cite your site. Traditional SEO audits cover only about 20 percent of these signals.
Read more →AI bots are 25 percent of all web traffic in 2026 and they fall into four very different categories. Most robots.txt files were written for a 2018 web.
Read more →After auditing 200+ small business websites, the same five problems come up over and over. Read each section, find the one that fits, and you will know what to fix first.
Read more →On March 12, 2026, Google launched Ask Maps. No ads. No sponsored results. Visibility now depends entirely on the quality of your Google Business Profile and customer reviews.
Read more →Nine specific elements separate homepages that get cited by ChatGPT, Gemini, and Perplexity from those that do not. Here is the complete checklist.
Read more →Every article here is grounded in real data from our audit engine. Run a free check on your site and see where you stand.
Run free audit