Audit Report

www.theguardian.com

Audited May 8, 2026 at 6:18 PM

C
AI Readiness Score
53/100
19 of 37 checks passed, 8 failures, 7 warnings

Category breakdown

AI Discovery
36
3 / 9 passed
Content Quality
55
3 / 7 passed
Technical Health
84
6 / 7 passed
Structured Data
0
0 / 4 passed
Performance
100
2 / 3 passed
Trust Signals
73
2 / 4 passed
Link Quality
100
3 / 3 passed

Top issues to fix (showing 2 of 8)

Free preview shows the two most impactful issues. Unlock the full report below to see all 8 failures and 7 warnings with step-by-step fixes.

  1. AI Search Crawlers (robots.txt)
    All AI search crawlers are blocked
    Blocked: OAI-SearchBot, PerplexityBot, Bravebot, Applebot + ChatGPT-User, Perplexity-User. Your site will not be visible in AI search engines (ChatGPT, Perplexity, Brave AI). ChatGPT accounts for 79% of AI referral traffic.
  2. llms.txt
    llms.txt is missing
    llms.txt is a new standard for AI agents (the LLM equivalent of robots.txt). It contains a machine-readable description of the site, services and content. Only ~10% of sites have it, adding it gives you an advantage.

Warnings (showing 2 of 7)

More issues (11)

  1. Sitemap
    sitemap.xml not found
    A sitemap helps AI bots and search engines crawl your site efficiently. AI crawlers like GPTBot and PerplexityBot actively use it.
  2. H1 Heading
    Page has no H1 heading
    H1 is a key signal for AI models and search engines. Add a single main heading.
  3. Heading Hierarchy
    Missing structured headings
    AI models need a clear H1 to H2 to H3 hierarchy to understand content.
  4. Open Graph
    Open Graph tags are missing
    OG tags determine how the link appears when shared and in AI answers.
  5. JSON-LD Data
    No structured data (JSON-LD)
    Sites with structured data have 2.8x higher chance of citation in AI answers. Add JSON-LD schema.org markup.
  6. Organization Schema
    Organization or LocalBusiness schema is missing
    This is the foundation for AI: who you are, what you do, where you are located.
  7. AI Bot Traffic Estimate
    Medium likelihood of AI crawling (4/10)
  8. FAQ Structure
    FAQ content found but FAQPage schema markup is missing
  9. Content Structure
    Found: lists, 122 images
  10. Image Alt Texts
    2 of 122 images have no alt text
  11. Company Information
    "About" link found but Organization schema is missing
Locked

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What is the AI Readiness Score?

A composite score across 37 signals that AI assistants like ChatGPT, Perplexity, and Gemini use when deciding whether to recommend or cite a website. Higher score means AI assistants understand your content, can navigate your site, and trust your brand. Lower score means you are leaving AI traffic on the table.